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VISION
CLEAR, INSPIRING SCRIPT OF 3-5 YRS IN THE FUTURE? WHERE IS YOUR BUSINESS GOING?
WRITTEN IN PRESENT TENSE.
MISSION
WHY?
WHO ARE WE? WAT DO WE DO?
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WHO ARE YOUR CUSTOMERS AND WHAT PROBLEM TO THEY HAVE?
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WHAT'S YOUR UNIQUE SOLUTION?
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WHAT YOUR PROMISE OF TRANSFORMATION?
STRATEGY
HOW? HOW DO YOU ACCOMPLISH YOUR MISSION?
VALUES
WHO ARE YOU?
WHAT DO YOU STAND FOR? WHTA DO YOU NOT STAND FOR?
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