VISION

CLEAR, INSPIRING SCRIPT OF 3-5 YRS IN THE FUTURE? WHERE IS YOUR  BUSINESS GOING?

WRITTEN IN PRESENT TENSE.

MISSION

WHY?

WHO ARE WE? WAT DO WE DO?

WHO ARE YOUR CUSTOMERS AND WHAT PROBLEM TO THEY HAVE?

WHAT'S YOUR UNIQUE SOLUTION?

WHAT YOUR PROMISE OF TRANSFORMATION? 

STRATEGY

HOW? HOW DO YOU ACCOMPLISH YOUR MISSION?

VALUES

WHO ARE YOU? 

WHAT DO YOU STAND FOR? WHTA DO YOU NOT STAND FOR?